“The ‘glowing (faux) testimonial’ is dead. Today, it’s all about hard data. Hard customer reviews data that companies can’t influence. No reviews by friends. No reviews by colleagues”.
There are 2 types of customer review in the digital world we inhabit today. They are:
- UNVERIFIED “testimonials” that lack any kind of supporting evidence whereby people can tell whether they’re genuine or not. Often, reviews of this nature will be false, and invented, or include quotes from friends, colleagues and family.
- VERIFIED reviews that look like this, appear on a dedicated reviews platform (aka a website that just focuses on collecting reviews and nothing else) and is rubber-stamped as genuine using a combination of unique identifiers (PayPal transaction IDs, for example) and the fact that the company isn’t involved in collecting the reviews (that part happens between the reviews website and the customer). If the reviews platform has a good enough reputation and collects reviews in the right way, even Google will rely on the ratings there to deliver information about the company.
Industrial Scripts is the first – and only – story analysis organisation in the world to sign up to independent, impartial, specialist reviews websites in order to allow its clients to publicly reveal what they think of the company’s products and services. We are unique in that we rely on “verified” reviews rather than testimonials which, as most people realise, are ultimately meaningless in a crowded, competitive marketplace.
With over 700 verified customer reviews we are the most publicly scrutinised story development company in the world…
Read real Industrial Scripts reviews on Reviews.io (280+ reviews)
Read real Industrial Scripts reviews on TrustPilot (75+ reviews)
Read real Industrial Scripts reviews on this site (200+ reviews)
Read Industrial Scripts reviews on ReviewCentre (270 reviews)**
Let's be frank about it: all those glowing, quasi-anonymous "testimonials" you see from "George F", "Writer, Oxford" and "DJ Barry" on other websites really don't mean jack. Here's the equation for creating testimonials: invent a name, apply a nice quote, and plaster it all over your website. That, and asking your friends and close colleagues to chip in with their comments, is the oldest trick in the book, marketing-wise. You can read more about some of the sales tricks used by certain individuals and companies in our article on the subject.
In an area of business as nebulous as story development, where everyone's an expert and it's challenging to conclusively prove whose service is better, we believe that impartial reviews sites are the only way for companies to prove their credibility.
At Industrial Scripts we believe in transparency and don't rely on just one reviews site, but instead use three. We've been reviewed hundreds of times by real customers, making us one of the leading story analysis companies in the world.
*What are Verified Customer Reviews?
Verified Customer Reviews are a relatively new form of online assessment in which: a) the review must be left on a dedicated reviews site; b) it cannot be left anonymously, the person writing the review must leave a bona fide email address that checks out, and will often be asked to leave their actual name; c) to be verified the review must contain concrete sales data such as a PayPal confirmation code, or a BACS receipt - this ensures only real customers can leave a review, and not just anyone who stops by; d) the reviewer will sometimes need to verify themselves via a social network such as Facebook or LinkedIn; and e) the reviews site will also have to be cc'd on the delivery of products and services direct to the customer so that they can then request a review from the customer directly, leaving the provider out of the process - and unable to influence proceedings in any way.
Here at Industrial Scripts we believe that Verified Customer Reviews are the future, and have invested considerable time and energy in setting ourselves up to receive them. We believe in an area as nebulous as story analysis, these are the only type of testimonial that carry any meaning at all.
**we began collecting verified reviews data on our own site in 2014. This "rich snippet" data is used by Google to highlight web pages of importance. The sign "verified owner" appears beside the vast majority of reviews. Those that do not have this tag remain genuine, but reflect a scenario where a client has used one email address to purchase their product or service, and a different one to leave a review.